As established by the Federal Law of Protection of Personal Data in Possession of Third Parties, Viva Playa presents this Privacy Notice that has been submitted in accordance with the Mexican laws applicable to the usage of internet and also applicable to this application.
In Viva Playa (responsible of this application and its content) we respect your privacy and we value the commitment acquired with you. For that reason, this notice describes the type of personal data that we gather on this site, the way we handle the information and with whom we share it. Personal Data should be understand as information referring to a identifiable, physical person, that includes, name, address, gender, preferences, e-mail, phone number and other data of said person. Our notice also describes the measures we’ve adopted to protect the security of your personal data. Also we inform you about how and where to contact us for:
- Access, correct or eliminate personal data you have provided.
- Remove any consent that you have given previously for the processing of your personal data.
- Ask that we do not contact you with promotional material of our products or services.
- Ask any questions about our privacy practice.
We beg you to carefully read this agreement, as by using this site you are accepting tacitly to the conditions described on the same.
Now we will list the conditions of this agreement:
COMPILATION AND USE OF PERSONAL DATA.
a) Personal data given directly, including but not limited to the following:
- Contact.
- Social Media or other communications.
- Registration of commercial activities.
- Contests, raffles or other promotions.
- Tour guide registration.
b) Automated compilation of personal data.
- Register files.
- Cookies.
- Beacons.
c) Where and for what will be used the information:
- How we share personal information.
- Links to other sites.
- How we protect personal data.
- Access and modifications.
- Updates to our Privacy Notice.
- Announcements, chat rooms, blogs and other users forums.
- Tour guides.
- Contact Viva Playa.
1.- Compilation and usage of personal data.
a) Personal data given.
You can choose if you give us your personal information or not, including but not limited to the following information: name, address, phone number or e-mail, among others, through our application. If you decide not to facilitate your personal data, you may not have access to some of the services we offer on our application. Now we will explain how to facilitate your personal data, what type of data you must include and how we use them.
Contact.
If you contact us through out application, we may request your personal data, like name, e-mail and phone numbers, to be able to answer your questions and comments. If you wish, you are able to introduce additional information.
Social Media and other communications.
On our application you will be able to register to receive bulletins and other communications about our services and promotions through the tools provided by the social networks. When registering, we will request your personal information, like name, e-mail, among others. We use this information to send you notifications you requested.
Registration of commercial activities.
If you access some of the sections of the application, we may collect information about your purchase service preferences, with the purpose of identifying your tendencies and offer quality services.
Purchases.
When you realize any purchase on our application, we request data of credit or debit cards, this information is protected by the highest standard of security and they are only used to process your orders.
Contests, raffles or other promotions.
In some cases we create contests, raffles and other promotions. If you want to participate, we will request personal information, name, e-mail and phone number for these promotions.
b) Automated recompilation of personal data.
When visiting this application, we compile automatically some personal data, that we then add to a group for those not associated to one identifiable person. With this information we elaborate statistics about how many users visited our application and to which pages they accessed. By compiling this information, we learn to adapt this application the best way possible for our visitors. As we explained, we compile this information through “temporary files”, “cookies”, or,”web beacons”.
Register Files
Temporary files are web archives on the server that are created automatically when a user visits a application. Once you leave the application, we process and use this information only to allow more connections, to detect interruptions on the telecommunications equipment as to detect abuses on our telecommunication services. This information is eliminated immediately once the connection with our application is terminated.
This information is used to create general profiles on our user database on the application and to create custom profiles. In case of interruptions or misuse, we reserve the right to present a demand to the competent authorities. We will not use this information for other purposes and it will not be shared with third parties, excluding the stipulated on the section “How we share personal data”.
Cookies.
Like many businesses, we use “cookies” or similar elements on our application. Cookies are text files that are stored on your device hard drive when you visit some application. We use cookies to know if you had previously visited our application or if it’s the first time you do it, also to help us identify applications of the application that you may be interested. Cookies can improve your experience online by reminding you passwords, or showing your preferences when you visit a particular application.
Web Beacons.
Some websites, like our own, contain web beacons. Web beacons allow third parties to obtain information, like the IP address of the computer that downloaded the website where the beacon was, the URL of the page accessed, time of the visit, type of browser used to access the website and information of cookies sent by the third party.
c) Where and for what your personal information will be used.
Your personal data will be collected and processed on Mexico and/or EEUU. However, as an international business, Viva Playa can from time to time, transfer your personal data to a database and allow access to our subsidiaries across the world.
Your personal data will be compiled with the purpose of providing services and products required by you; inform changes or new products that are related to the contract acquired by you; comply the obligations we have to our clients; evaluate the quality of our service, and perform internal studies about consumer habits.
You understand and accept that your personal data can be send to the United States or other countries with a decent data protection level, and that Viva Playa has taken all the necessary measures to guarantee the protection of your personal data. If you no longer agree to the transmission of your personal data, as it is stated below, contact us “Contact Viva Playa”.
2.- How we share personal data.
We do not sell or reveal personal data of the visitors of our application. We can share your personal data with subsidiaries of Viva Playa to send news and/or specific promotions that we notify when registering to our site.
We can also share your personal data with service providers that we contacted to offer services on our behalf. These parties only receive the personal data that need for certain tasks. They can only use and reveal to offer services on our behalf or to comply with the legal requisites. Additionally, we can reveal your personal data:
- If the lay or a legal process demands it.
- Before competent authorities or other government authorities.
- When we consider that the publishing of the same is necessary, or proper to avoid physical damage or economical losses or relating an investigation about illegal activities, alleged or actual and other provided by the Federal Law of Protection of Personal Data in Possession of Third Parties
We reserve the right of transmitting your personal data in case of selling or trespassing the totality or part of our business. In case that sale happens, we will do everything in our power to encourage the next owner to use your personal data through this application following this agreement. If you do not want that your personal data to be processed after the change of hands, you must get in contact with the next owner.
3.- Links to other websites.
For your convenience and information, our application can offer links to other websites. Said sites work independently to our site. This links have their own privacy agreement, that recommend you to read carefully if you visit any of them. If the sites you visit are not related to Viva Playa, we will not be held responsible of its content, maintenance or availability.
4.- How we protect personal data.
This application is protected administrative, technically and physically to avoid losses, misuse, non-authorized access, publications, modifications or destruction of the personal data provided.
5.- Access and modifications.
In case you wish to execute any of your right over your personal information, you can contact us through our Customer Service/Privacy Office 24 hours 365 days a year with the contact means on section 9 “Contact Viva Playa” of this notice, there you will be informed about the mechanisms to follow to enforce this rights.
6.- Updates to our Privacy Notice.
We can update periodically the present Notice to reflect the changes to our practices of security regarding the information provided, this modifications will be applied to our application (Privacy notice section).
7.- Announcements, chat rooms, blogs, and other user forums.
Personal data on announcements, chat rooms, blogs and other user forums transform into public information. Be careful of using these applications on our application.
8.- Tour guides.
This section applies to anyone who creates a tour guide profile on Viva Playa (vivaplaya.net/soy-guia) and complements the rest of this Notice.
Data we collect
- Your account: name, email address and password (stored encrypted) or, if you sign in with Google, the name and email address Google shares with us.
- Your profile: the name you go by, photo, description, years of experience, WhatsApp number, languages, areas where you work, specialties and links to your social networks and platforms.
- Your tour guide credential issued by the Mexican Ministry of Tourism (SECTUR): number, type (general or specialized), expiration date and a photo or PDF file of the credential.
- Your tours: the description, prices and photos you publish, the reviews you receive and your replies.
- Contacts: how many times visitors tap the button to message you on WhatsApp. We only record how many times and when; we do not store any data about who taps it.
What we use it for
Purposes required for the service:
- Creating, reviewing and publishing your profile and your tours.
- Verifying that you hold a valid tour guide credential before publishing your profile, and removing it from public view when the credential expires.
- Allowing travelers to contact you directly on WhatsApp.
- Notifying you by email about the review, approval or suspension of your profile and other account matters.
- Showing you in your dashboard how many travelers contacted you.
- Preventing fraud, identity theft and fake profiles.
Additional purpose, not required for the service: sending you news about the guides section and Viva Playa. If you do not wish to receive them, write to [email protected]; opting out does not affect your profile.
Your SECTUR credential
We use the photo or PDF of your credential only to confirm that you are an accredited tour guide and that the number, type and expiration date you entered match it. To that end:
- It is stored in a private area of the server, outside the public folders of the site: it has no web address from which it can be opened.
- Only authorized Viva Playa staff who review profiles can see it, after signing in.
- We do not publish it, we do not share it with anyone outside Viva Playa and we do not use it for any other purpose, including facial recognition or any other biometric processing.
- We may check your credential number against information made public by SECTUR.
- We delete the file as soon as we approve your profile. After that we keep only the number, type and expiration date, to show the accredited guide badge and to remove your profile from public view when the credential expires.
- If you upload a new file, we delete the previous one. If you delete your account, the file is deleted automatically. If your profile is not approved or you decide not to continue, you can also ask us to delete it by writing to [email protected].
What data is public
Once your profile is published, anyone can see the name you go by, photo, description, years of experience, languages, areas, specialties, social links, tours and reviews with your replies; your WhatsApp number is available to anyone who taps the button to message you. This information may appear in search engines such as Google and in link previews when someone shares your profile on social networks. Your email address, the image of your credential and your credential number are not published.
Transfers
Except for the cases described in section 2, we do not share your guide data with third parties.
Retention, changes and removal
We keep your profile data for as long as you keep it on Viva Playa, and you can correct it at any time from your guide dashboard. You can delete your account yourself from your profile page («Mi perfil»), with the «Eliminar cuenta» (delete account) button: doing so deletes your guide profile and your tours and automatically deletes your credential file, your account photo and the photos of your guide profile and your tours. If you prefer that we do it, or wish to exercise your ARCO rights, write to [email protected]: we will remove your profile from the site and delete your data, except for any data the law requires us to keep.
By submitting your profile for review, you consent to the processing of your data under the terms of this section.
9.- Contact Viva Playa.
In case you have any questions or wish to enforce any of your rights over your personal data (ARCO) you can contact us through our Customer Service/Privacy Office 24 hours 365 days a year:
- Consider that within the personal data, sensible information can be found, being these, any that can affect the most intimate sphere of its titular, or which usage can be a reason for discrimination or carries a risk for him/her. In particular, it is considers specially sensible those that can reveal aspects like racial origin, present and future health state, genetic information, religious, philosophical and moral beliefs, syndicate affiliations, political opinions, sexual preferences, etc.
- ARCO: (A) Access, (R) Rectification, (C) Correction, (O) Oposition.
Last updated: October 28, 2026.
